Free diagnostic

Can AI read your destination
as one place?

Your content is written for humans, and it is probably good. The question is whether a machine can tell that all of it describes a single destination. Request the snapshot and we will send you the full read within 24 hours.

Machine Readability Snapshot

Enter your details and our team will prepare your full Machine Readability Snapshot and send it to you within 24 hours.

We use your details only to prepare and send your snapshot. We do not share them.

What it measures

Five bands, every one a deterministic check.

No opinion, no model guessing. Each band is something we can point at in your markup, which means the score moves when the underlying site changes and not before.

30

Destination entity

Whether a TouristDestination, Place or City entity is declared at all, and whether it carries a sameAs link to Wikidata or Wikipedia so a machine can confirm which real place this is.

25

Schema coverage

How many of the sampled pages carry any parseable structured data at all.

20

Schema substance

Whether that markup carries real properties, address, geo, opening hours, ratings, or is just a name with nothing behind it.

15

Server-side availability

Whether your structured data exists in the initial server response, or only appears after JavaScript runs. Many AI fetchers never execute JavaScript.

10

Crawlability

AI crawler blocks in robots.txt, sitemap health, canonical tags, and content locked inside PDFs, iframes or images.

Every hotel and restaurant marked up cleanly, and still nothing declares the destination itself. AI can see the parts. It cannot yet see the place.
The most common finding in this scan
What this is not

We measure the input side, and only the input side.

Plenty of tools will tell you how often ChatGPT mentions your destination. Those answers are assembled substantially from third-party sources, review sites, forums, editorial, news, that nobody controls from your CMS. Promising to move that number with structural work on your own website would be a promise we could not keep.

So we measure something we can stand behind: whether your official site is machine readable, and whether it can be cited as the source of truth when a model goes looking. We cannot control which questions travellers ask AI systems, and we cannot guarantee a specific answer. We can make sure your official positioning is translated into something those systems can understand, trust and use.

Run it on a competitor too.

The snapshot works on any destination website, not just your own. Most teams find that useful.